Solo Innovations · Investment case
We built Solo to a £1.1m run-rate with solopreneurs. The next step is capturing the software and services spend of established salons.
01 / The problem
4 more notifications
02 / What we’ve built
Revenue run-rate
Growth year on year
Profit a month, July 2026
Active, paying businesses, plus 10 established salons piloting
Net revenue retention
Months to pay back sales and marketing cost
03 / Why now
£200 a salon a month, plus about 1% of card payments
2,384 paying independents. 10 established salons piloting.
90%+ on subscriptions. About 50% on gross payments revenue at scale.
Under 6 months with independents. Still being proven with salons.
£2,000 a month for marketing: Google Ads, Meta and analytics
£50k run-rate from established salons
70%+ after labour
Under 2 months, with clients won through Meta ads
Illustrative: £100 a month for the receptionist, £300 each for the AI CMO and CFO
70%+ after inference
To prove
04 / The vision
05 / The model
SoftwareAgents and services
06 / The market
How established salons take bookings
07 / The competition
Swipe to compare →
| What a salon needs | Solo | Marketplacee.g. Fresha | Legacy salon softwaree.g. Timely | Generic schedulere.g. Acuity |
|---|---|---|---|---|
| Ease of useOur wedge | ✓Yes | ✓Yes | ✗No | –Limited |
| Professional website and SEOOur wedge | ✓Yes | ✗No | ✗No | –Limited |
| AI agents doing the workOur wedge | ✓Yes | –Partly:AI receptionist only | ✗No | ✗No |
| Services delivered for themOur wedge | ✓Yes | ✗No | ✗No | ✗No |
| Takes online bookings | ✓Yes | ✓Yes | ✓Yes | ✓Yes |
| Built for salons | ✓Yes | ✓Yes | ✓Yes | ✗No |
| The salon owns the client | ✓Yes | ✗No | ✓Yes | ✓Yes |
| No commission per booking | ✓Yes | ✗No | ✓Yes | ✓Yes |
| Solo’s paying customers who switched from themIndependent professionals, all time | 45%in total, incl. other tools | 27%Fresha 22% | 5%Timely, Ovatu | 3%Acuity, Wix |
✓ included– partly✗ not available
08 / The prize
Revenue run-rate
09 / The plan
Target revenue run-rate
10 / Phase 1
Revenue run-rate, month by month
Solo independents, growing 5% a monthNew salons
Where the money goes
Why £750k? Phase 1 needs about £95k to reach break-even on plan, or about £235k if salons sign at half the pace. The rest covers Secret Spa’s winter low and leaves a buffer for margin of error.
11 / Where the group stands
| Annual run-rate | Q3 ’26Today | Q3 ’27After Phase 1 | Change |
|---|---|---|---|
| Total revenue | £3.6m | £6.4m | +£2.8m |
| Costs, including tech development | £3.9m | £5.4m | +£1.5m |
| EBITDA, including tech development | −£0.3m | £1.0m | +£1.3m |
12 / The investment
£250k of the £750k is already committed.
Your investment could be worth
in 2029, free of CGT under EIS
Illustrative only. These figures are not a forecast, a promise or financial advice. They assume your percentage of the company, on a fully diluted basis, stays the same, which ignores dilution from future funding rounds. They also assume the company is valued at your chosen multiple of its revenue run-rate at the end of 2029. Neither may happen.
Don’t invest unless you’re prepared to lose all the money you invest. Investing in a private company is high risk. You could lose all of your investment, you are unlikely to receive dividends, your shareholding may be diluted, and you may not be able to sell your shares when you want to. You are unlikely to be protected if something goes wrong.
EIS relief depends on your personal circumstances and on Solo Innovations Ltd keeping its qualifying status for three years, and it can be withdrawn. Tax rules can change. Take independent tax and financial advice before investing.
Questions investors ask
| Stream | A month | A year |
|---|---|---|
| Salon Mode software | £200 | £2,400 |
| Payments (about 1% of card takings) | £200 | £2,400 |
| AI-native services (5% of salons at £2,000) | £100 | £1,200 |
| Per salon | £500 | £6,000 |
| Stream | A month | Take-up | A year |
|---|---|---|---|
| Software, including messaging | £200 | 100% | £2,400 |
| Payments | £250 | 70% | £2,100 |
| AI agents: receptionist £100, CMO £300, CFO £300 | £700 | 30% | £2,520 |
| Services | £2,000 | 15% | £3,600 |
| AI COO | £300 | 0% | £0 |
| Per salon, a year | £10,620 |